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The 1996 Chilean telethon was the 14th version of the solidarity campaign conducted in Chile. It took place on 6 and 7 December 1996. The theme of this version was ''"Another step forward."'' After the shortcomings of the previous year, mistakes were corrected and this time the goal was achieved - an important objective, as the following year (1997) the campaign would not be run because of Chilean parliamentary elections - and collected CL$ 5,692,426,301 (counting from 00:32 hours on December 8) delivered at the National Stadium of Chile. The poster girl on that occasion was Nicole Núñez. This edition was famous for the slogan "Identify with the Telethon", which was also the name of the official theme song of this edition sung by Don Francisco and a group of local singers. For reasons still unclear, this song was never released as a single. ==The build-up== After the perceived failure of the previous Telethon, this was a time of change for the campaign, starting with a change of logo, dropping the classic typeface from 1978. Also, during the preceding campaign, television programmes had on their sets a board saying "(Name of the program) identifies with Telethon", and on the back the guests stamped their fingerprint and signature, confirming their commitment to the campaign. The fundraising target was simply to exceed the amount raised in the previous year, i.e. $5,534,774,829. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「1996 Chilean telethon」の詳細全文を読む スポンサード リンク
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